How to get people to buy from you?
Anyone with a product or service they are trying to sell will need to know effectively
how to get people to buy from you. This is an excerpt from a post that gives valuable tips in becoming that person who can sell anything. How to get people to buy from you?
I recently listened to a webinar where the host got caught up in a payment-plan discussion on air. Needless to say when someone is arguing about the price of your services or products, you have a problem. This means you have not demonstrated a clear value for what you are trying to sell.
There are three reasons why a lead will become a client.
Your pricing is right, for them
If you are pricing yourself wrong, you will attract the wrong people.
In the case of the Webinar I mention, the marketer started to offer a payment plan when people complained about the cost. When your audience starts discussing payment options, it means you are selling to the wrong people.
how to get people to buy from you?
how to get people to buy from you!
How to get people to buy from you : you compete on price not value.
Remember who you are, payment plans are for banks which charge interest in exchange of credit. You aren’t a bank.
Lesson 1: To get your pricing right, know WHO you are selling to.
You are trustworthy
In order to command the right prices for your value, people need to trust you. When you don’t own a shop and everything you sell is done through your site, building trust must be done online.
You have to show credibility by having a real track record of having delivered value to your clients, time and time again.
You also have to be clear and transparent about your agenda online, if you are here to sell a service, SAY it!
Just because you are in this space for business doesn’t mean you have a heavily biased agenda. Remember to demonstrate often how some people are your clients and others not.
Although a Hubspot partner, Marcus Sheridan brilliantly shows how this is done with his in depth Hubsport vs. WordPress post.
Offering a one size fits all product to everyone who works in the online space will kill your credibility.
You believe in your value
You probably know that people don’t buy WHAT you sell, they buy YOU.
By YOU I mean your confidence, your personality, the way you deal with others and your values.
If you want to convert a lead to a client, you have to be completly aware of your strengths and believe that your skills bring amazing value to others.
All the SEO tricks, blogging tactics, personal branding tools aren’t worth a cent if you don’t believe 200% in what you are doing.
The people who you talk to will feel this lack of self-confidence and this will kill any chances of selling anything to them.
Hesitate, linger a bit too long to answer a question and you are D.O.A for your sale. [how to get people to buy from you]
What happens when you aren’t communicating your true value?
You get these comments:
“I’m not sure I can afford this right now”
“It’s not the right time, I will speak to you in a few months”
“Do you have a payment plan?”
“What is your bottom price for this?
They all come from you doubting yourself.
There are many reasons why we doubt ourselves. Perhaps people around us question our worth as a business owner, or your self-talk is leading you to destroy your confidence.
The reasons are many and what I’m really interested in is building your confidence so you can stand-up and say:
This is me, this is what I sell, it’s not for everyone.
This is much how much it cost, if you can’t afford it, that’s all right.
Nobody else offers what I offer, I bring incredible value, thanks to my unique skills and experience.
This is the little mantra every business owner needs to tell him or herself before any sales conversation.
Try it and tell me how do you approach a sales conversation?
– See more at: http://johnfalchetto.com/career-development/get-people-buy/#sthash.yjKd1r0D.dpuf
How To Get People To Buy From You
Stuart Springfield
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