Are your websites or blog posts not getting ranked by Google? It’s much easier when you give Google what Google wants to see. In this info graphic, you can see exactly what goes into a top ranked site or post.
If you’ve been looking for a blogging system that Google absolutely loves, that I’ve used for years, just go here.
Dedicated to your success because I believe in you!
Stuart Springfield
Effective use of Social Media is absolutely essential and is often used improperly or under utilized. In order to have effective social media campaigns, follow the advice of the experts, like Ian Lurie, who is the CEO and founder of Portent, a Seattle-based internet marketing company.
Here’s what he says are the top 5 ways to become a social media rock star, in this article from Entrepreneur.com.
“Social-media success is often a long list of little things done right. While there is no shortcut to success, the below tips will help get your social-media campaign on the right track.
1. Be a good communicator.
Social media is really a crowd of people talking — usually to each other. So, you’ll need to figure out how to cut through the noise and really engage with people. Here are a few pointers:
Write well. I’m not just talking about punctuation and grammar. Write in a comfortable voice, not a formal one. Don’t use four words when one will do. Unless your social-media post (Facebook update or tweet) is time sensitive, set it aside for 10 minutes. Come back to it, take a second look and edit if needed, before hitting publish.
Use images when it makes sense. At my internet-marketing agency Portent, we’ve found that posts with images get about two to three times more interaction. That being said, don’t put images into your posts for the sake of having an image. Use them only when relevant.
Utilize video. Use platforms like YouTube or Vimeo to attract an audience. Just like images, make sure you’re sharing videos that make sense.
Take advantage of all social networks. While most people spend their time communicating on Twitter and Facebook, there are other networks that deserve attention. One being Google+. Yes, it’s still a small network, but it is gaining steam, and it integrates with every other Google service. Also, there is SlideShare, a community focused on slide presentations. This site can show your content to thousands. If you have a great video or article, convert it to a SlideShare presentation.
Respond immediately. If someone asks a question or proposes an alternate viewpoint, answer them quickly. This gives people the impression you care about their needs and are responsive.
Don’t get emotional. Don’t feed the trolls. As your social-media strategy grows, you may see some angry or insensitive replies. Don’t react angrily. Reply politely or not at all.
2. Buy advertising.
Don’t be shy about paying to promote posts on networks like LinkedIn and Facebook. On Facebook, your posts won’t even appear in all of your followers’ newsfeeds without paid promotion, so promote if you can afford it.
Always use the targeting tools these platforms provide to avoid aimlessly issuing a single ad at the maximum audience size. After all, the practice won’t hit the right audience and it could end up costing you. Instead, create multiple ads targeted toward specific demographics that are a great fit for your product or service. Test and see who provides the highest-quality followers.
3. Avoid me, me, me.
Don’t have every post be about yourself or your company. Instead, I recommend posting 80 percent non-promotional, 20 percent promotional. So what else can you share? Here are some ideas:
Answer questions. Search Twitter for questions by typing in a topic, a space and then a question mark. For example, “bicycle tires?” Sift through the result for great questions. Answer them directly or on other networks.
Also, try Google. Start typing in a question, and Google will show you a list of related ones. For example, if you sell rhubarb, type in Google search, “is rhubarb.” You’ll immediately see the question “is rhubarb poisonous?” Answer them via social media.
Curate content. Point out great information from other sources. This will help readers view you as a reliable resource.
Comment. Voice your opinion on relevant breaking news and explain why it’s important.
Related: 4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers
4. Expand beyond your customers.
In social media, you want to attract an audience beyond potential customers. Focus on people who are compelled to respond — the “weird,” as Seth Godin calls them. Even if they never buy from you, they’ll tell others about you.
5. Flattery will get you everywhere.
Using tools like Followerwonk or Topsy will help you find the top people in your industry and major influencers. Then find the people who follow them and follow those folks, rather than the industry celebrities. They’re far more likely to respond.
If people post something you enjoy, make sure they know it with a retweet, like, favorite or share. If it’s really fantastic, consider posting a response on your own blog and link back to it. Over time, they’ll get to know you and will be more likely to spread your content.
Even with the above suggestions, there is no magic solution. For every story of a meteoric rise to the top, you’ll find 1,000 stories of slow, steady growth. Plan for that, manage expectations and capitalize.”
Ian Lurie
Ian Lurie is the CEO and founder of Portent, a Seattle-based internet marketing company.
Read more: http://www.entrepreneur.com/article/229301#ixzz2pfe7b63h
Social Media can direct traffic to your blog, turning your blog posts into profit. Here’s the blog I use successfully and highly recommend.
Stuart Springfield
#15 – Attend and Host Events
Despite the immense power of the web to connect us all regardless of geography, in-person meetings are still remarkably useful for bloggers seeking to grow their traffic and influence. The people you meet and connect with in real-world settings are far more likely to naturally lead to discussions about your blog and ways you can help each other. This yields guest posts, links, tweets, shares, blogroll inclusion and general business development like nothing else, and get traffic to your blog.
I’m a big advocate of Lanyrd, an event directory service that connects with your social networks to see who among your contacts will be at which events in which geographies. This can be phenomenally useful for identifying which meetups, conferences or gatherings are worth attending (and who you can carpool with).
The founder of Lanyrd also contributed this great answer on Quora about other search engines/directories for events (which makes me like them even more).
As a blogger, you’re likely to be sending a lot of email out to others who use the web and have the power to help spread your work. Make sure you’re not ignoring email as a channel, one-to-one though it may be. When given an opportunity in a conversation that’s relevant, feel free to bring up your blog, a specific post or a topic you’ve written about. I find myself using blogging as a way to scalably answer questions – if I receive the same question many times, I’ll try to make a blog post that answers it so I can simply link to that in the future.
I also like to use my email signature to promote the content I share online. If I was really sharp, I’d do link tracking using a service like Bit.ly so I could see how many clicks email footers really earn. I suspect it’s not high, but it’s also not 0. E-mails work to get traffic to your blog.
Web surveys are easy to run and often produce high engagement and great topics for conversation. If there’s a subject or discussion that’s particularly contested, or where you suspect showing the distribution of beliefs, usage or opinions can be revealing, check out a tool like SurveyMonkey (they have a small free version) or PollDaddy. Google Docs also offers a survey tool that’s totally free, but not yet great in my view.
Numerous niches in the blogosphere have a few “big sites” where key issues arise, get discussed and spawn conversations on other blogs and sites. Getting into the fray can be a great way to present your point-of-view, earn attention from those interested in the discussion and potentially get links and traffic from the industry leaders as part of the process. You can use their popularity to get traffic to your blog.
You can see me trying this out with Fred Wilson’s AVC blog last year (an incredibly popular and well-respected blog in the VC world). Fred wrote a post about Marketing that I disagreed with strongly and publicly and a day later, he wrote a follow-up where he included a graphic I made AND a link to my post.
If you’re seeking sources to find these “popular conversations,” Alltop, Topsy, Techmeme (in the tech world) and their sister sites MediaGazer, Memeorandum and WeSmirch, as well as PopURLs can all be useful.
Bloggers, publishers and site owners of every variety in the web world love and hate to be compared and ranked against one another. It incites endless intrigue, discussion, methodology arguments and competitive behavior – but, it’s amazing for earning attention. When a blogger publishes a list of “the best X” or “the top X” in their field, most everyone who’s ranked highly praises the list, shares it and links to it. Here’s an example from the world of marketing itself:
That’s a screenshot of the AdAge Power 150, a list that’s been maintained for years in the marketing world and receives an endless amount of discussion by those listed (and not listed). For example, why is SEOmoz’s Twitter score only a “13″ when we have so many more followers, interactions and retweets than many of those with higher scores? Who knows. But I know it’s good for AdAge. 
Now, obviously, I would encourage anyone building something like this to be as transparent, accurate and authentic as possible. A high quality resource that lists a “best and brightest” in your niche – be they blogs, Twitter accounts, Facebook pages, individual posts, people, conferences or whatever else you can think to rank – is an excellent piece of content to get traffic to your blog and becoming a known quantity in your field.
Oh, and once you do produce it – make sure to let those featured know they’ve been listed. Tweeting at them with a link is a good way to do this, but if you have email addresses, by all means, reach out. It can often be the start of a great relationship!
Many of you likely have profiles on services like YouTube, Slideshare, Yahoo!, DeviantArt and dozens of other social and Web 1.0 sites. You might be uploading content to Flickr, to Facebook, to Picasa or even something more esoteric like Prezi. Whatever you’re producing on the web and wherever you’re doing it, tie it back to your blog.
Including your blog’s link on your actual profile pages is among the most obvious, but it’s also incredibly valuable. On any service where interaction takes place, those interested in who you are and what you have to share will follow those links, and if they lead back to your blog, they become opportunities for capturing a loyal visitor or earning a share (or both!). But don’t just do this with profiles – do it with content, too! If you’ve created a video for YouTube, make your blog’s URL appear at the start or end of the video. Include it in the description of the video and on the uploading profile’s page. If you’re sharing photos on any of the dozens of photo services, use a watermark or even just some text with your domain name so interested users can find you.
If you’re having trouble finding and updating all those old profiles (or figuring out where you might want to create/share some new ones), KnowEm is a great tool for discovering your own profiles (by searching for your name or pseudonyms you’ve used) and claiming profiles on sites you may not yet have participated in.
I’d also strongly recommend leveraging Google’s relatively new protocol for rel=author. AJ Kohn wrote a great post on how to set it up here, and Yoast has another good one on building it into WordPress sites. The benefit for bloggers who do build large enough audiences to gain Google’s trust is earning your profile photo next to all the content you author – a powerful markup advantage that likely drives extra clicks from the search results and creates great, memorable branding, and get traffic to your blog.
If other blogs in your niche have earned references from sites around the web, there’s a decent chance that they’ll link to you as well. Conducting competitive link research can also show you what content from your competition has performed well and the strategies they may be using to market their work. To uncover these links, you’ll need to use some tools.
OpenSiteExplorer is my favorite, but I’m biased (it’s made by Moz). However, it is free to use – if you create a registered account here, you can get unlimited use of the tool showing up to 1,000 links per page or site in perpetuity.
There are other good tools for link research as well, including Blekko, Majestic, Ahrefs and, I’ve heard that in the near-future, SearchMetrics.
Finding a link is great, but it’s through the exhaustive research of looking through dozens or hundreds that you can identify patterns and strategies. You’re also likely to find a lot of guest blogging opportunities and other chances for outreach. If you maintain a great persona and brand in your niche, your ability to earn these will rise dramatically.
If there’s one piece of advice I wish I could share with every blogger, it’s this:
The above image comes from Everywhereist’s analytics. Geraldine could have given up 18 months into her daily blogging. After all, she was putting in 3-5 hours each day writing content, taking photos, visiting sites, coming up with topics, trying to guest blog and grow her Twitter followers and never doing any SEO (don’t ask, it’s a running joke between us). And then, almost two years after her blog began, and more than 500 posts in, things finally got going. She got some nice guest blogging gigs, had some posts of hers go “hot” in the social sphere, earned mentions on some bigger sites, then got really big press from Time’s Best Blogs of 2011.
I’d guess there’s hundreds of new bloggers on the web each day who have all the opportunity Geraldine had, but after months (maybe only weeks) of slogging away, they give up.
When I started the SEOmoz blog in 2004, I had some advantages (mostly a good deal of marketing and SEO knowledge), but it was nearly 2 years before the blog could be called anything like a success. Earning traffic isn’t rocket science, but it does take time, perseverance and consistency. Don’t give up. Stick to your schedule. Remember that everyone has a few posts that suck, and it’s only by writing and publishing those sucky posts that you get into the habit necessary to eventually transform your blog into something remarkable.
Good luck and good blogging from all of us at Moz!
Feel free to copy and re-post this content or the graphics, but please do link back (or reference SEOmoz if using the images offline). Thanks! Original Article
Stuart Springfield
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