Tag Archives: Social Media

Online Marketing, Social Media

12 Strategies For Promoting Your Videos On YouTube

January 2, 2014 Stuart Springfield Leave a comment

12 Strategies For Promoting Your Videos On YouTube

Everyone knows that YouTube is the second largest search engine and that having top ranked videos will get you noticed, traffic to your website and money in your pockets.

Unfortunately, not many people know exactly how to go about promoting their videos on YouTube. In this article from Entrepreneur.com, Jason Rich reveals 12 strategies for promoting your videos on YouTube.

When it comes to marketing and promoting your small-business YouTube videos, follow these 12 basic strategies:

1. Start by using the tools available directly through YouTube. For example, provide a detailed and accurate title and description to each of your videos, and associate tags (keywords) that are directly relevant.

2. Use a call to action within your videos to encourage people to like, rate, comment on and share your videos.

3. Begin by promoting your videos to the people you know, including your real-life friends, relatives, customers and clients. Ask these people to watch your video(s) and share them with their online friends.

4. Take advantage of the power and capabilities of the online social networking sites to promote your videos. As a spokesperson for your company, for example, become active on Facebook, Google+ and Twitter, as well as other relevant services. Be sure to create an online presence for your business on Facebook and/or Google+, and then use that presence to promote your videos.

5. Incorporate your videos into your own company’s website and blog.

6. Share links to your videos with your existing customers or clients via opt-in email.

7. Use public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for your videos in mainstream media, as well as in blogs that cater to your target audience.

8. Get your videos (and your YouTube Channel page) listed with the major search engines, including Google, Yahoo! and Bing, and then focus on SEO strategies to get the best possible listing placements.

9. Try to collaborate on videos with other companies that are already utilizing YouTube effectively and that are targeting the same audience, but that are not in direct competition with you. This will allow you to capture the attention of your collaborator’s viewers and subscribers.

10. Start promoting your YouTube channel within your company’s printed catalogs, brochures, and sales materials, as well as within its existing traditional advertising.

11. Consider paying for keyword advertising on Google, Yahoo!, Bing and Facebook. Google AdWords for Video is also a very cost-effective and powerful tool for promoting YouTube videos.

12. If you have the budget, hire a YouTube video marketing company to help you plan and implement an online promotional campaign for your videos.

Read more: http://www.entrepreneur.com/article/230500#ixzz2pI8zgX6N

Social Media can direct traffic to your blog, turning your blog posts into profit. Here’s the blog I use successfully and highly recommend.

Stuart Springfield

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Online Marketing, Social Media

Social Media Year In Review 2013

December 27, 2013 Stuart Springfield

Here’s an interesting article I ran across today from Entrepreneur.com showing some fascinating stats on Social Media for 2013. Check it out!

“Much has changed over the last year in social media. Things like the rise of Snapchat, the acquisition of Tumblr by Yahoo, the growing importance of mobile-first social networks like WeChat and Vine, the launch of LinkedIn’s widely successful Influencer program and more, further complicate the digital landscape for marketers.

According to a report by Social Media Examiner, 86 percent of marketers indicate that social media is important for their business, up from 83 percent in 2012. It’s fairly obvious that social media will continue to have a significant impact on the way marketers and business owners continue to communicate with consumers on a daily basis.

Marketers should give attention to which social platforms help them reach their goals with relevant audiences, whether that’s generating sales or greater visibility. This year Pinterest drove 41 percent of social media traffic to e-commerce sites, while the average shopper referred from the network spent between $140 to $180 as compared to $60 to $80 spent by users referred from Facebook.

When it comes to achieving increased visibility, Vine videos to date are four times more likely to be seen by your audience as compared to a regular branded video, according to the 7th Chamber. Of all the minutes spent on the Internet, 15.8 percent of those minutes are spent on Facebook which averages to 351 minutes per user on the social network a month. Focus on the channels where your audience is most active, which is often Facebook for many businesses.

With the multitude of social channels on the market and the growing need to create content at scale to fuel these networks, it’s important to have actionable data to help better focus your social media-marketing efforts. Take these 13 fascinating social-media statistics about SlideShare, Snapchat, Instagram, Pinterest, Facebook, Twitter, Vine, LinkedIn and Google+ into mind when formulating your marketing strategy for 2014:

Infographic designed by Nowsourcing and presented by SpareFoot.

The author is an Entrepreneur contributor. The opinions expressed are those of the writer.

Brian Honigman

Brian Honigman is a Brooklyn, N.Y.-based freelance writer, content marketer and social-media consultant focused on strengthening relationships with brands, startups and their customers.

Read more: http://www.entrepreneur.com/article/230488#ixzz2ohC6rPfj

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Online Marketing, Social Media

5 Social Media Predictions For 2014

December 27, 2013 Stuart Springfield Leave a comment

What’s coming up for Social Media in 2014? Here are 5 predictions from Rick Mulready of Entrepreneur.com

“One of my favorite things to do this time of year — in addition to spending the holidays with friends and family — is to look back on the year that was and also look ahead to what the New Year holds in store.

When it comes to the state of social media, the past year could be summed up in a few words: real-time marketing, content, video and mobile. In a space that’s continuously changing and technology that’s advancing quickly, it can be a challenge to know where you should be spending your social-media efforts.
Understanding what’s ahead can help overcome these frustrations. Here are my top five predictions for where we’re heading in social media in 2014:

1. Look for a shift toward visual storytelling through short-form video.
On my Inside Social Media podcast, we talk a lot about telling the story of your business through social media. It started toward the end of this year, but a shift toward short, concise videos that tell a deeper story than pictures will only become more important in 2014.
Platforms like Twitter’s Vine app and Instagram’s 15-second video make it incredibly easy to create and share this short-form content so take the time to not only understand how to use these platforms but also how users consume content on them.

2. Businesses will embrace the ‘fandom.’
I hadn’t heard much of this term before I had Tom Fishman, MTV’s vice president of content marketing and fan engagement, on the podcast. Fandom is essentially the sub-culture of raving fans that exist within your overall customer base. These are the fans that are going to do a lot of your marketing for you, the ones who will promote your brand to other people.
In the New Year, I think businesses will make a bigger effort to identify and embrace the fandom. Connecting with and giving these fans the tools to help them spread the word about your business will go a long way.

3. Google+ will continue to grow in size and importance.
Google said that Google+ now has 300 million monthly active users. To put this in perspective, Facebook and Twitter have about 1.2 billion and 232 million monthly active users respectively. Not only has Google+ become a popular social platform but its integration with Google search results and Google Authorship makes it a no-brainer in 2014.
This means that being active on Google+, even a little bit, should improve the search engine optimization (SEO) for your business. Google+ is only going to become more mainstream in the New Year.

4. There will be a bigger focus on context.
We’ve all heard the cry that businesses need to focus on creating more content and that “content is king.” And, for the most part, I think businesses have started to embrace content marketing. But for 2014, I think the need to put out more content will become less important, in favor of focusing on and creating content that’s contextually relevant to the social channels you’re using.
Brands should start asking themselves, “How are people using a particular social channel?” and “What makes a channel unique?” Then they will create contextually relevant content based on that insight.

5. More businesses will get into paid advertising.
I don’t think it’s a secret that your Facebook fans are seeing less and less of your content. The recent changes to Facebook’s News Feed algorithm — the one that decides what people see and don’t see in their News Feed — has further limited the reach of most organic posts.
With so many brands using Facebook to market their business, paid advertising will need to be a critical part of their social strategy if they want their content seen by more of their fans.

In addition, Twitter is beefing up its paid advertising options with products like the recently announced “tailored audiences.” Look for more ad products from Twitter as it creates ways to make more money now that it’s a public company. If you’re serious about reaching your tribe on social platforms like Facebook and Twitter, paid ads will need to be part of your plan in 2014.”

The author is an Entrepreneur contributor. The opinions expressed are those of the writer.

Rick Mulready

Rick Mulready is a Los Angeles-based social media blogger, consultant and speaker who hosts the Inside Social Media podcast.

Read more: http://www.entrepreneur.com/article/230324#ixzz2ohBaaRCi

Click here if you want to learn more about how to use social media and blogging to get you more sales in your business.

Stuart Springfield

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Traffic

How Can I Drive Traffic To My Website?

March 21, 2013 Stuart Springfield Leave a comment

How Can I Drive Traffic To My Website?

This is some information I found in Aweber’s Knowledge Base that I thought could help fellow marketers drive traffic to your website.

Nick Moore posted this on July 23, 2012 02:45 pm

“Publish Quality Content

Of course, you should be sure that you have worthwhile content on your site so that once you have visitors, they have something to see. But did you know that publishing quality content can also help to attract traffic to your site in the first place?

Search Engines Can Send Traffic

Search engines continually crawl web pages and index what they find. So, whatever you have published on your site becomes part of the directory people get results from when they search (e.g. “email marketing”, “restaurant in philadelphia area”, “homeowner tips”, etc.).

Think of search engines as catalogs of most of the information on the web. As long as you’re publishing a unique perspective on a topic, new people should find your website this way.

Publish a Blog

Blogging an easy way to get content onto your site in a highly readable way, and in a way that search engines can easily index the information. There are also blog search engines, such as Technorati, out there that will index your articles and could potentially drive a significant amount of traffic to it.

[Don’t have a blog? You can’t find a better blogging platform than this one.]

Advertise

This one may be obvious, but sometimes the obvious is overlooked. There are many opportunities out there to advertise the content of your website. Before you begin to gain momentum through the other suggestions offered here, spending within your business’ budget for some advertising may be the key to early success.

Search Engine Advertising

Pay Per Click

Examples include: Google AdWords, Yahoo! Search Marketing, and MSN adCenter. Companies like Google have massively grown as a result of search advertising, and for the most part, this would not be true if it wasn’t effective in driving traffic to websites.

By advertising on search engines, you can bid on the advertising space people see when performing searches on what they’re interested in.

Advertising on Websites & Newsletters

Referral / Sponsorship Advertising

Some website owners will install an advertisement block, such as Google AdSense to allow advertisements relevant to the content on their site. By exploring this option, a link to your website will appear on pages the agency you use deems worthwhile, and you’ll pay based either on the number of clicks or impressions (views).

Banner & Skyscraper Ads

These ads are graphical in nature (as opposed to the often plain-text search ads) and appear directly on someone’s website, often via a third-party service like DoubleClick.com.

You can also contact website owners who advertise on their sites to discuss a paid agreement for an exclusive ad on their site.

Offline

There are always the old standby, traditional means of print advertising. At one point, this may have been only marginally effective. But as the online experience continues to become more ubiquitous in the lives of people, your efforts to advertise offline in meaningful ways should translate to the benefit of your website.

Consider advertising on whatever print materials you use, both at your physical location and at materials you use for business promotion (business cards, advertisements, etc.)

Build a Reputation

Some traffic building techniques are highly visible and easily measured. But there’s another that is less so but very important — your reputation. The type of word of mouth advertising that holds true in the realm of offline may even be amplified online.

The main way to build a reputation that helps to drive traffic to your site is as simple as providing a product or service that people find useful. But you can further the cause by putting your name out there where people interested in your industry tend to interact:

Publish blog articles that are easy to link to and share with others, and link to other blogs in your articles whenever possible.

Post highly relevant comments on others’ blogs and in related forums.

Encourage your email subscribers to forward your messages, which should contain a link to a page where the recipients can sign up easily.”

See Full Article From Aweber Here:

https://help.aweber.com/entries/21730741-How-Can-I-Drive-Traffic-To-My-Website-

Subscribe and Share my blog with any of your associates who need to learn how to drive traffic to your website.

Dedicated to your success because I believe in you!

Stuart Springfield